3 Simple Steps to Register A Brand on Amazon
Amazon Brand Registry plays a vital role in empowering brand owners to build, protect, and grow brands on the Amazon platform, ultimately contributing to your long-term success and competitiveness in the marketplace. Learn how to get started here.
Why is Registering A Brand Important in 2024?
Given the dynamically evolving marketplace and the vast amounts of new products, sellers and brands entering the online e-commerce space, Amazon Brand Registry is more crucial now that ever for brand owners for several reasons:
Brand Protection: It offers tools to help protect intellectual property rights and combat counterfeit products, which can damage a brand's reputation and erode consumer trust.
Enhanced Brand Presence: Through features like A+ Content and Amazon Stores, brand owners can create richer, more engaging product pages and shopping experiences, helping to differentiate their products and drive sales conversion.
Brand Control: With Sponsored Brands ads and Brand Analytics, brand owners gain greater control over how their products are marketed and can make informed decisions based on data insights.
Customer Trust: Being enrolled in the Brand Registry signifies to customers that the brand is legitimate and committed to maintaining quality standards, thereby fostering trust and loyalty.
Streamlined Enforcement: It provides a streamlined process for reporting and resolving intellectual property infringements, allowing brand owners to take swift action against unauthorised use of their brand assets on the platform.
Follow These Three Simple Steps to Register Your Brand:
1. Review eligibility requirements
✓ Pending or registered Trademark with IP Australia (or equivalent worldwide authority)
✓ Trademark must be in the form of a text-based or an image-based mark (design mark)
2. Sign in and enrol your brand
If you are the trademark owner, you can submit a Brand Registry application. However if you are only an authorised agent, request the owner add your account as an additional user.
First, sign in to Amazon Brand Registry with your Seller Central account, if you don’t have one, create one for free.
Submit the relevant information including Brand Name, Trademark ID and an Image of your product with your Brand affixed.
3. Post submission
After your submit this information, we will verify that you are the Rights Owner of the trademark and reach out to the contact based on the contact information provided.
This person will receive a verification code. You will need to a send code back to Amazon to complete the enrolment process.First, sign in to Amazon Brand Registry with your Seller Central account, if you don’t have one, create one for free.
Still Need Support?
Reach out to us today for a guided walkthrough to set up your brand on Amazon Brand Registry.
